CPSM Certification
The CPSM certification program from SMPS offers a valuable opportunity for A/E/C marketers and business developers to enhance their professional standing with employers, peers, and the public. By earning this credential, professionals gain increased confidence and knowledge in strategic marketing and business development practices, leading to greater professional success for themselves and their companies.
As a CPSM, you'll demonstrate that you have met a rigorous standard of experience and expertise in marketing professional services. This can translate into career advancement and increased compensation and benefits for some, while others will benefit from the enhanced opportunities for professional success that come with this personal investment.
Investing in your professional development through the CPSM program can pay dividends in both the short and long term, helping you to achieve your goals and stand out in a competitive industry.
More About the Test
The CPSM test is designed to evaluate A/E/C professionals' competency in six domains of practice for professional services marketing. These domains are:
- Domain 1: Marketing Research
- Domain 2: Marketing Planning
- Domain 3: Client and Business Development
- Domain 4: Proposals
- Domain 5: Promotional Activity
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Domain 6: Management
SMPS has analyzed these domains with the Professional Testing Corporation to confirm the critical knowledge areas and skill sets needed for competency. The MARKENDIUM, also known as the SMPS Body of Knowledge, is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry, and further defines these domains of practice. The SMPS Alaska Chapter has a copy of the MARKENDIUM available for loan.
Pacific Regional CPSM Study Group
SMPS San Diego provides a valuable benefit to members by sponsoring the Pacific Regional CPSM Study Group, which helps members obtain the Certified Professional Services Marketer (CPSM) credentials. Through this study group, members can access an online learning portal, attend speaker presentations, interact with peers, and receive ongoing support. The group also offers trivia nights, scholarships, and other giveaways. There are two study programs offered each year, which correspond with the testing periods in March and September. For more information, visit the website.
Value of Being a CPSM
- Demonstrate your expertise in professional services marketing by obtaining CPSM certification
- Improve your knowledge in areas where you may lack experience
- Gain respect from your clients and peers
- Benefit from higher value placed on education and credentials in the industry
How to Become a CPSM
To be eligible for the CPSM examination, candidates must meet specific requirements and pledge to uphold the CPSM Code of Ethics. The requirements are as follows:
- Hold a bachelor’s degree or an advanced degree plus four years of experience in marketing or business development for firms providing professional services, OR
- Hold an associate’s degree plus six years work experience in marketing or business development for firms providing professional services, OR
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Without a degree, have eight years of experience in marketing or business development for firms providing professional services.
Recertification Information
To maintain their CPSM certification, all certified professionals must renew it every three years. This can be achieved by earning Continuing Education Units (CEUs) before December 31 of the third year after the official certification date. For instance, if you got certified in 2019, you must be recertified by December 31, 2022, and then again by December 31, 2025. It is not possible to carry credits earned in one three-year cycle over to another. You can track your earned credits online.
